{"id":9360,"date":"2024-12-09T15:08:50","date_gmt":"2024-12-09T15:08:50","guid":{"rendered":"https:\/\/meva.net\/en-in\/?p=9360"},"modified":"2025-06-24T07:11:45","modified_gmt":"2025-06-24T06:11:45","slug":"innovation-and-economic-growth","status":"publish","type":"post","link":"https:\/\/meva.net\/en-in\/innovation-and-economic-growth\/","title":{"rendered":"Innovation and economic growth"},"content":{"rendered":"

In 2009, MEVA founded a subsidiary in Mumbai. At the end of last year, Himanshu Joshi took over responsibility as Director Operations. Together with Abhijit Acharya, Director Sales and Marketing, he forms a dual leadership in the management of MEVA India. They both introduce MEVA India and the work of its 32 employees on the subcontinent in this interview.<\/strong><\/p>\n

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Himanshu Joshi, Director Operations (left), and Abhijit Acharya, Director Sales & Marketing.<\/figcaption><\/figure>\n

Which construction sectors are you active in?<\/span>
\nWe are active in residential, commercial, infrastructure and industrial construction. All our products contribute to efficient project processes. Initial successes with MonoWal highlight our focus on monolithic projects. Additionally, we have also reached important milestones by winning three high-rise projects with our climbing system MAC.<\/p>\n

Is MEVA more involved in large-scale projects or smaller construction \u00adprojects?
\n<\/span>In a market as diverse as India, where projects of all scales are thriving, we take a strategic approach to every business opportunity.<\/p>\n

You mentioned the projects with the MAC climbing system. How does MEVA\u2019s internal cooperation work here?<\/span>
\nSuccess thrives on co-operation. We work according to this principle. MAC projects are inherently challenging and require seamless collaboration between our sales, design, supply chain and site support teams. Additionaly, we are also supported by the engineers at our company headquarters in Haiterbach, Germany. The teams closely coordinated with us to plan every step of the way and ensure the smooth delivery of materials and flawless project execution.<\/p>\n

How is India\u2019s construction industry developing?<\/span>
\nIt plays a pivotal role in our economy, contributing 8\u2009% of GDP. Recent growth is driven by major infrastructure projects such as high-speed railways, metro expansion and new bridges. Government initiatives and affordable housing schemes are adding to this momentum, with a focus on sustainable practices and technological advancements. With increasing foreign investment, the sector is rapidly evolving and positioning India as a hub for innovation and economic growth.<\/p>\n

How is MEVA expanding its market position?<\/span>
\nOur strategy is based on three pillars. Firstly, the customer-centred approach to enhance customer proximity and presence in Tier II cities, particularly in the infrastructure segment. We aim to engage directly with end users on-site, offering product mock-ups to provide hands-on experiences prior to purchase. Secondly, continuous innovation in market-centric products. Thirdly, we leverage digital marketing to build direct customer relationships through hyperlocal content in regional languages. These initiatives emphasise our commitment to drive profitable growth, enhance customer satisfaction and consolidate our leadership position in the Indian construction sector.<\/p>\n

MEVA India has developed its own products. Could you please briefly introduce them?<\/span>
\nWe have taken the initiative to fulfil the market needs in India with market-driven products in terms of innovation, cost-effectiveness and user-friendliness. EcoFix, MSC 240, MEVA Shore 100, MonoDec and MonoWal are some of the first results of our product development initiative. EcoFix is one of our most successful products due to its simple and innovative design. The MSC 240 climbing bracket is increasingly being chosen for crane-dependent climbing requirements.<\/p>\n

With over 20 million inhabitants, Mumbai is very densely populated. Where is the MEVA formwork stored?<\/span>
\nMEVA India is operating from a covered warehousing space located in Bhiwandi, which is the biggest warehousing hub around Mumbai. Currently, we use floor space of 10,000 sq. feet to stock most frequently used accessories and long lead articles. Going forward, our strategy is to stock systems in certain quantities to facilitate faster deliveries, and we will start searching for a new and bigger space very soon.<\/p>\n

MEVA India recently moved to new offices. Do the colleagues feel comfortable?<\/span>
\nIt\u2019s a great experience to work in spaces that have been specially designed and furnished for our needs. This connects us even better with each other.<\/p>\n

Himanshu, how did you experience the first time of your MEVA re-employment?<\/span>
\nRejoining MEVA India in December 2023 felt like coming home. My journey with MEVA started back in 2009 as the first Technical Engineer, and seeing how far we\u2019ve come now fills me with immense pride. The transformation has been remarkable, with a wide range of market-driven products and an extensive customer and project base. What impresses me most is the corporate culture: inclusive, transparent and, above all, customer-orientated. I am convinced that we can all uncover and achieve our true potential in this environment.<\/p>\n

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Success thrives on co-operation: The MEVA employees work according to this principle.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

In 2009, MEVA founded a subsidiary in Mumbai. At the end of last year, Himanshu Joshi took over responsibility as Director Operations. Together with Abhijit Acharya, Director Sales and Marketing, he forms a dual leadership in the management of MEVA India. They both introduce MEVA India and the work of its 32 employees on the […]<\/p>\n","protected":false},"author":8,"featured_media":9364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[229],"acf":[],"yoast_head":"\nInnovation and economic growth - MEVA India (EN)<\/title>\n<meta name=\"description\" content=\"In 2009, MEVA founded a subsidiary in Mumbai. At the end of last year, Himanshu Joshi took over responsibility as Director Operations. Together with Abhijit Acharya, Director Sales and Marketing, he forms a dual leadership in the management of MEVA India. 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